brand licensing

Moreover there are different types of fees within the trademark and brand licensing.

Brand licensing is a well-established business, both in the area of patents and trademarks.

Corporations have seized upon brand licensing to promote their products beyond the usual showrooms or supermarket shelves.

The most recent figures available from Brand Licensing Europe put world wide sales in 2006 at around the £400,200,000 mark.

Skins are growing in popularity, with many brands licensing their copyrighted images out to the companies selling the skins.

Character Licensing is another big licensing segment of brand licensing in India.

Mrs. Finn, 26, is a manager of business development for the Beanstalk Group, a brand licensing agency.

The company sells to consumers and industrial customers in more than 60 countries and maintains extensive brand licensing and food service operations.

Von Dutch is now an American multinational brand licensing company named after Kenny Howard.

Brand extensions later made the brand licensing marketplace much more lucrative, as companies realized they could make real dollars renting out their equity to manufacturers.

An example of brand licensing is seen in the Walt Disney Company's relationship to Tokyo Disneyland.

Notara is a start-up software provider that harnesses the Internet to streamline brand licensing, sponsorship and marketing.

One indication of how popular corporate brand licensing has become is the decision by Procter & Gamble to make some of its extinct brands available.

In a process similar to brand licensing, the intellectual property owners of established fictional settings at times allow others to author new material, creating an expanded universe.

Brand Licensing in Italy started in the seventies with very few Licensing Agencies.

It is represented by C3 Entertainment in Los Angeles, a recognized brand licensing agency.

Production ceased in 1976 and brand licensing was sold to D. G. Yuengling & Son.

By the end of 1999, all pre-CBS elements of Westinghouse's industrial past (beyond retaining rights to the name for brand licensing purposes) were gone.

DCD Publishing is a 360 literary and brand licensing agency representing a wide range of properties and talent across all media including:

In 1994, Wizards began an association with The Beanstalk Group, a brand licensing agency and consultancy, to license the Magic brand.

Certain occupations may require obtaining appropriate intellectual property licenses, such as music licensing, brand licensing, patent licensing, software licensing, and other permissions for use.

Since 1994, Kathy Ireland has published several fitness videos that led to her design of athletic apparel and launched her brand licensing of fitness equipment as well.

Copyright Promotions Licensing Group (also known as CPLG) is a brand licensing agency founded in 1974.

The rise of brand licensing did not begin until much later, when corporations found that consumers would actually pay money for products with the logos of their favorite brands on them.

BMW hence bought the brand licensing rights directly from Rolls-Royce plc, and agreed a handover plan with Volkswagen Group until the end of 2001.