brand extension

Brand extensions are likely to become more common in coming months.

A brand extension is not possible, because of the great difference between office software and games.

He also insisted that it was not a brand extension, but a test.

"This move is certainly good for him in terms of brand extension.

The goal, she said, is simply brand extension by association with underground music.

The brand extension was officially enforced on April 1, 2002.

Those were hardly the first, or last, times that marketers got brand extension wrong, making less with more, rather than the other way around.

In practical cases, the failures of brand extension are at higher rate than the successes.

Because a small message dissonance would cause great failure of brand extension.

In this age of constant expansion and brand extension, one question about the publication is where it goes next.

There is a difference between brand extension and line extension.

Because the effects of negative impact from brand extension are tremendous and permanently.

The consumer products are, as they say in the marketing department, a "brand extension" for Jane's.

In other words, it's a brand extension, not a no-brand alternative.

The first brand extension was created in 1982.

But some parents, the people who are supposed to bankroll all the brand extensions, may be wary.

Nor is downward brand extension a radically new idea.

And in these days of multimedia brand extension, the opportunities for shame are amplified.

"There is brand extension, and there are windows being created in this new digital age."

"If there are brand extensions that we think make sense, we will do it.

Jack Daniel's particular brand extension has caught on.

Brand extension and dilution are ways companies have sold more under various names, giving us thousands of choices.

As for children, they are usually choosing brand extensions of the same toys they picked last year.

"So we're looking at brand extensions as a way of enhancing the value of our franchises."

Sports Illustrated Women is the second brand extension that has failed to blossom.