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Concerned about brand dilution, the company introduced the Epyx brand to cover these titles.
"In trying to migrate from a coffee brand to a lifestyle brand, there has been a certain brand dilution."
The move, intended to enhance the University of Wisconsin's prestige and influence, was resisted by some parties concerned with a possible brand dilution.
One discussion of brand dilution
Brand extension and brand dilution
"We've mastered brand mismanagement," she charged, through mistakes like too many minor variations of brands that produce "brand dilution."
The Fauchon brand dilution follows the drastic strategy organized by Michel Ducros in every segment of retailing and distribution.
The risk of over-extension is brand dilution where the brand loses its brand associations with a market segment, product area, or quality, price or cachet.
Recent university guidelines, however, have banned the modification of Bucky Badger citing brand dilution despite featuring Bucky on other non-University items such as tortilla chips.
Conversely, many who are connected to UW-Madison have claimed that having so many institutions share the "University of Wisconsin" title has caused a form of brand dilution.
What surprised many people at Toro - and more than a few of its competitors - was that the company managed to ignite sales through the big-box stores without brand dilution or anger among the independent dealers, who often compete with those megaretailers.
Fearing brand dilution and customer confusion about the similar domain names, eToys sued etoy for trademark infringement, and asked etoy to remove graphic images and profane language from their website that were bringing customer complaints.
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