brand attribute

The town's brand attributes were defined as "open, focused and caring."

After playing a game, consumers are more likely to remember not just the brand or product itself, but to associate specific brand attributes with it.

"Because we had no brand equity we needed to put brand attributes around the product and service.

Consistency of audience: revenue and brand attributes."

The campaign runs the risk of insularity, unless consumers demonstrate the brand attributes the ads emphasize are qualities they value.

Consistency in the application of brand attributes can help a business move into a new market sector without changing its core brand identity.

"The ability to communicate your brand attributes is so much more possible with physical space like this than something you read in a magazine or watch on TV."

By consistently applying your brand attributes your business can move into new market sectors without changing your core brand identity.

When customers become more knowledgeable about a country's products, the country image has less influence on the formation of those customers' beliefs about product and brand attributes.

We know that if you offer a smart consumer two products that are absolutely identical (same quality, similar brand attributes, just as convenient), she'll choose the cheaper one.

Digital editions carry more of the brand attributes; but as long as they are not supported by better applications, and able to provide real time news updates, they will remain a relatively small market.

Involve designers when you plan your brand strategies, and keep them updated on strategies, so that they can make sure that what they create is in tune with your business' aims and brand attributes.

In 2000, with subscriber growth exploding and brand attributes at an all time high, Prodigy explored a number of partnership deals including what would have been an unprecedented three-way merger with Earthlink and Mindspring.

Branded Entertainment is not simply product advertising or product placement - branded entertainment is a piece of entertainment that perfectly aligns with the brand attributes, and is a reflection of the advertiser's brand personality.

"In the last year or so, we have drifted from our core brand attributes as we aggressively built our lunch business," said Scott A. Beck, co-chairman and chief executive officer of the parent company, which is based in Golden, Colo.

While the cognitive element of reputation can reflect the uniqueness of a company or of products in term characteristics such as brand attributes (whether an organisation is delivering high quality products, is international, friendly etc.), the affective element is always evaluative.

"If you're taking big bold steps to grow a brand," said Mr. Winter, whose efforts to expose students to sponsored newscasts still invoke contentious debate, there can be "a strategic role for controversy" - not "controversy no matter what, to get attention," but controversy linked to brand attributes that play off consumer attitudes.