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Our regular customers are placing larger orders, though we're aware that we must increase our average order value.
Average order value - this is a calculation used on e-commerce websites, which is the total value of sales divided by the number of individual orders.
And the average order value for a purchase made from an iPad is about 30% higher than for purchases made from an iPhone.
Within one year of using fan sourcing, the study showed a 15% increase in Average Order Value, a 186% ROI, and a 20% Conversion rate.
Monetate's dashboard displays the results of these website tests, and users can see how those tests impacted conversion rates, average order value (AOV), and other key performance indicators.
A case study of Skullcandy released in 2011 revealed that implementing fan sourcing increased Skullcandy's Average Order Value, ROI, and overall Conversion Rate.
For instance, high status retirement areas (type 37) are usually of poor or average order value, but good on loyalty; modem council estates (type 16) are good on mailing responsiveness, but bad on debt.
They are able to identify from their own records those types who are the loyal customers - where average order value is highest, where bad debt is lowest, and where responsiveness to mailshots is highest.
Beter Bed Holding's describes its strategy for the realisation of these objectives by ensuring like for like growth in revenue at comparable store by increasing the number of visitors and improving conversion rates and average order values.
The specific metric can vary, whether it is an increase in average order value, up-sell, or customer satisfaction or a decrease in cart abandonment or call center traffic, the solution provider must be able to clearly demonstrate that an increase in revenue can be tied to the presence of their solution.