audience segmentation

Audience segmentation can also cause conflicts within the community.

Equity and utility are often the prominent ethical issues in audience segmentation.

Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change.

Audience segmentation strategy is driven by the goal of developing criteria that can be used to form homogeneous clusters.

Audience segmentation is employed in health interventions as a strategy to effectively utilize limited resources to reach the intended population.

Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups.

Early gospel writers practiced audience segmentation by creating four different versions of their gospels for different audiences.

They stated that both targeting and tailoring should follow the audience segmentation process, which is to divide audience into highly homogeneous clusters.

Audience segmentation is a process of dividing people into more similar subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.

Over the years, as audience segmentation increased, media buyers (and publishers) selected the simplistic counting of unique visitors (UVs) as the metric of choice.

Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and receptivity.

The studio's shift to Y.& R. is the latest example of the turmoil in entertainment advertising, as movie makers' needs have changed with the introduction of sophisticated market research and audience segmentation techniques.

Audience segmentation could be utilized in Malawi to target different segments with tailored messages in risk perceptions and efficacy beliefs in order to influence them to adopt recommended HIV prevention behaviors.

Rimal, Brown, Mkandawire, Folda, Bose and Creel identified risk perceptions and efficacy beliefs as the main audience segmentation criteria for the HIV-prevention project in Malawi.

The two parties have set up a joint CNTV-AdChina Online Video Ad Lab, aiming to develop new ad formats, audience segmentation, and ad targeting and optimization technologies.

Audience segmentation and the complex path of potential conversation are designed and scripted to meet the informational and entertainment needs of each viewer while meeting the communication and behavioral objectives of the Wahi creator.

These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.

This information is used by businesses for online audience segmentation in applications such online advertising, behavioral targeting, content localization (or website localization), digital rights management, personalization, online fraud detection, geographic rights management, localized search, enhanced analytics, global traffic management, and content distribution.