Deep Focus, an interactive agency based in Brooklyn, is handling the digital aspects.
The merger is part of a big trend among interactive agencies.
Two big advertisers have named their first interactive agencies of record.
The company was founded in 2003 as an independently-owned, creative content and interactive agency under the name 4orty 2wo Entertainment.
Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space.
Several advertising and interactive agencies have been seeking common standards for on-line ads.
Media2win, an interactive digital agency was founded in 2004.
The 1999 figure placed the agency 24th among the top 50 interactive agencies ranked by the supplement.
Each section had been designed by a separate team, she said, in conjunction with 60 so-called interactive agencies, which help companies develop their Web sites.
Turning to the mergers, one involved interactive agencies.
Wörterbuch für Marketing