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In-store advertising "reinforces the national brand advertising story," he added, by supplementing it with "something that makes the product stand out on the shelf."
Absolute Book: The Absolute Vodka Advertising Story.
Lewis, Richard W. Absolut Book: the Absolut Vodka Advertising Story.
Advertising stories like WPP's takeover of Thompson and Saatchi & Saatchi's transformation into the world's largest marketing-communications company have reinforced this.
WHERE THE SUCKERS MOON: An Advertising Story.
NEW YORK - The most delightful advertising story of the year began when Primedia Inc. declared on bus posters that New York magazine was "possibly the only good thing in New York Rudy hasn't taken credit for."
When interviewed by police on 6 November 1977, Martin-Simmonds confirmed that the advertising story was a ruse and that their actual intention was to kidnap Nielsen if she was alone and take her to see "people who wanted to talk to her".
As one such creative told Randall Rothenberg, author of "Where the Suckers Moon: An Advertising Story," a delicious, subtly subversive fly-on-the-wall exploration of one ad campaign, "I had to do the metacommercial in order to hide the fact that I was doing a commercial."
Knowing how much it meant to an agency to land a lucrative car account, he got Subaru's permission to cover the selection process from the inside and report on it, first in an article for The New York Times Magazine and now in this book, "Where the Suckers Moon: An Advertising Story."
Wörterbuch für Marketing