advertising philosophy

He went on to describe his own advertising philosophy: "You have to stay honest with yourself.

And he had an advertising philosophy last Wednesday.

"Do you have an advertising philosophy?"

Lamoriello describes his advertising philosophy as old school, saying that "when you put dollars into something, you have to get something in return."

Both owe as much to a PR sensibility and skills as they do to more orthodox advertising philosophy and procedure.

Clients are sold on the value of a shift in advertising philosophy to integrate the marketing messages that consumers receive, according to an eagerly awaited survey.

Within three years the fledgling Carl Ally Inc. and its founder's "grab 'em by the throat" advertising philosophy had attracted a dozen other clients and cemented its reputation as a hot agency.

Several volumes of Brisbane's editorials were published, including "The Book of Today," "The Book of Today and the Future Day,"and "The Brisbane advertising philosophy."

With the company having focused so long on mere survival, it still needs considerable work in developing unified cultures and advertising philosophies within the three agency networks, each of which was created out of disparate agencies in the late 1980's.

Many meetings and meals followed, and there was a particularly important meeting at Mr. Olshan's apartment when Mr. Moss and Ms. Moore showed one another their advertising output and shared advertising philosophies.

Unlike much of the rest of the cruise industry, whose philosophy is to sell the travel agent community on their product, Mr. Beyl said, Seabourn's advertising philosophy is to drive the consumer to the travel agent.