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And some investors believe such disclosure would make funds think twice before advertising performance results after the manager responsible for them has left.
However, its Laboratory of Advertising Performance has just come up with data from Europe.
One caution: In advertising performance, funds may not always use the same benchmark index that analysts would use.
The investors who have looked at AOL's advertising performance so far have not seen a clear picture of a turnaround.
In addition, she said, there have been considerable improvements in both advertising techniques and the technologies used to monitor advertising performance.
Turning now to digital editions, their adaptation to the needs of tablets and smartphones much improves advertising performance.
Interpublic continues to benefit from its strong presence in the international arena, analysts said, where advertising performance has been outpacing sluggish domestic results.
He kept seeing placards around Gary advertising performances by a young group called the Jackson 5 Plus Johnny.
Publishing profits jumped 12 percent, to $174 million, fueled by advertising performance, particularly at People, Sports Illustrated and Entertainment Weekly.
Resellers get access to Clicksor's network management platform and support to recruit new affiliates into the network, monitor advertising performance, and review bids.
Posters advertising performances, foreign films, lectures and scholarly conferences are plastered on the bus stops and storefronts along Broadway and Amsterdam Avenue.
Pictures: "Poster advertising performance by Dave Hole at The Continental Café, Prahran, Victoria" 1997, 1999, both held at State Library of Victoria, accessed 24 March 2013.
Lorraine C. Scarpa, senior vice president of marketing services at Kraft General Foods of Rye Brook, N.Y., discussed the role that "market intelligence," as she called marketing research, could play in enhancing advertising performance.
It is known that Garrick used Tate's complete text in his performances in 1742, but playbills advertising performances at Lincoln's Inn Fields the following year (with an anonymous "Gentleman" playing Lear) mentioned "restorations from Shakespeare".
Much has been made of the impact that reality shows have had on network television in the past two years, but the advertising performance of "Temptation Island" is a sign that certain inevitable brakes might be applied to the edgiest parts of the trend.