advertising outlay

But some retail analysts say the company's huge advertising outlay will have a negative effect on its first-quarter results.

But despite its growth, in-store promotions and advertising remain a small part of the nation's total advertising outlays.

Indeed, dividing visitors into advertising outlays for some of the most ubiquitous Web sites produces truly outrageous calculations.

He raised global advertising outlays to 13 percent of Adidas sales, compared with 6 percent when he took over.

The Obama campaign has been spending money on negativity, too, of course-about a third of its advertising outlay.

He credited financial incentives for trucks and recent increases in dealers' advertising outlays for the gain.

But executives told financial analysts that the number would rise by $50 million in the fourth quarter to pay for heavier-than-normal advertising outlays.

The General Motors Corporation, the biggest advertiser, raised its advertising outlays by 13.4 percent over 1995, spending $1.61 billion last year.

He said the campaign chose to take its time to raise money and talk to voters about the issues most important to them before making an aggressive advertising outlay.

The Republicans' advertising outlays in California, more than $1.8 million for the week that ended on Oct. 24, went unmatched by the Democrats.

"Dot-coms are one of the most valuable categories of advertising and the fastest growing, too," said Mr. Mandese, noting that advertising outlays by such companies grew 400 percent last year.

The $3.5 million advertising outlay is a major investment in two of the most expensive media markets in the nation, New York and Philadelphia, both of which reach voters in New Jersey.