advertising objective

In developing an advertising programs known as 5Ms What are the advertising objectives?

This use of progressive disclosure serves advertising objectives (showing banners on each page) and not the user's task.

Strategy provides the link between advertising objectives and plans and pave sthe grounds for their implementation.

Marketers use posters to achieve advertising objectives and increase brand awareness by placing multiple units in strategic locations while lowering the cost per thousand impressions.

The involvement of the advertising agencies increases as we move from the stage of setting advertising objectives to that of evolving strategy and developing specific plans.

"Our advertising objective," he said, "is to unsell illegal drugs, to 'de-normalize' drug usage in America, and to reinforce the positive factors of living life without drugs."

Advertising objectives are more or less specific statements of what is to be achieved by advertising, in terms of(for example ) increased awareness, or improved scores on certain attitude scales.

It is easy to labour this point, but I have seen far too many advertising briefs which put marketing objectives (like 'to increase our share of the market by 5 per cent') into the advertising objectives, or even the advertising strategy.

As I hope I have made clear already, the objectives have to be things which can actually be achieved by advertising -'to increase sales' is not an advertising objective, though it is something to which advertising can and should contribute.