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That way, it may be possible to determine more accurately how the advertising influences consumers.
This site helps you think like a consumer and find out things like how advertising influences your decisions.
There is no convincing evidence that advertising influences total consumption or has an impact on levels of alcohol abuse.
In the past, agencies generally opposed performance-based compensation plans, contending that too many factors besides advertising influenced sales.
"People have to assume that there is an advertising influence on almost all the content they see online," wrote the online newsletter eMarketer in March 1999, shortly after the Amazon story broke.
In its latest survey of the reasons for chosing real estate agents, the association found that radio and television advertising influence only 1 percent of home sellers - the least popular of 15 choices given.
Meanwhile, on Monday, the CBS Evening News reported on a 1974 research memorandum from the R. J Reynolds Tobacco Company that tobacco critics say suggests that the company believed that advertising influences teen-age smokers.
"Anyone going on line should assume that there is an advertising influence on most of the content they see," said Gordon M. Tucker, the chief executive of the E-greetings Network, which gives away electronic greeting cards hoping to make money selling gifts.
The Madison Avenue component of the course, he said, "teaches kids who are exposed to so much TV and the Internet how advertising influences their lives as well as businesses and consumers, and that the world of business and advertising is not male-dominated."
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