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"When it comes to advertising, we've learned that high frequency is essential," he told an advertising audience at the Waldorf-Astoria yesterday.
Mr. Barlow is extremely reluctant to try to sharply expand the paper's circulation for fear of alienating its natural advertising audience.
That is no surprise, since the original Austin Powers film from 1997 has developed an almost cult-like following among that most elusive of advertising audiences - young people.