advertising allowance

The practice, which involves using money from publishers called cooperative advertising allowances, is a sign of Amazon's growing power in the book industry.

Retailers violating the policy would be denied co-op advertising allowances from Disney.

Cooperative advertising allowances based on prior-period sales.

These are conducted by retailers but reimbursed by national brand and cooperative advertising allowances, based on current period sales.

These include an allowance for creating and maintaining an in-store display or a co-op advertising allowance.

"There are discounts, advertising allowances, rebates.

The practice - which involves the promotion of books, using money from publishers called cooperative advertising allowances - has encouraged discounting and helped bigger bookstores draw customers.

The company also continues to provide about $1 million a year in cooperative advertising allowances, in which the supplier pays a substantial portion of the retailers' advertising costs.

Prosecutors also complained that A&P refused to buy from food companies that insisted on selling through brokers or refused to give A&P advertising allowances.

But, those who have worked with her say, she soon began butting heads with store executives, in part because she refused to comply with conventional practices like taking back unsold merchandise, or contributing her share of the advertising allowance.

"The revised guides would be silent on this issue, but the discussion in the F.T.C. staff commentary would have the effect of permitting manufacturers to link their advertising allowances with some required adherence to minimum resale prices."

To make it work, the Alliance agreed to two significant changes: the ticket price was raised to $45, equaling the top Off Broadway price, and the advertising allowance went up by $50,000, so the whole production budget is now $750,000.

The advertising allowance that the company can charge to its ratepayers is about $1.5 million a year, P.S.C. officials said, adding that the figure had been cut to $500,000 under an austerity program imposed on the utility by the commission.

Co-op Marketing James C. McCarty, senior manager of advertising and sales promotion at Levi Strauss & Company, San Francisco, took an unusual approach in the field of cooperative advertising allowances that producers give retailers.

If the proposed new rule appears to lighten the stick the F.T.C. will wield on advertisers, there is potentially an even greater change in the guides that could make life sweeter for those businesses that do extend cooperative advertising allowances to their trade customers.

Amazon was able to drive a much better deal, receiving a price of about $14.13 a share and paying for much of that stock, not in cash but in advertising allowances and an agreement in which it would not compete in certain areas with Ashford.

Amazon started the program last June and then expanded its scope and prices in January, attracting money called "cooperative advertising allowances" from many major publishers including Random House, Simon & Schuster, HarperCollins, Warner Books and Penguin Putnam.

Jeffrey Gural, a New York real estate executive who owns two small upstate racinos, Vernon Downs and Tioga Downs, said he would be forced to close the tracks if he did not get a better advertising allowance and if the tax rate did not go down.