accountable marketing

Pinstorm is one of the earliest proponents of accountable marketing services or Pay for performance advertising.

Analogous to other business functions like manufacturing and sales, accountable marketing is based on a set of valid outcome performance indicators and the associated activity input costs.

Willie Biggart, a partner with the Glasgow-based consultancy, Biggart Donald, feels that today's economic climate calls for more accountable marketing activity.

Davis, J. (2006) 'Marketing Metrics: How to create Accountable Marketing plans that really work' John Wiley & Sons (Asia).

BSSP is one of the largest independent agencies on the West Coast and is known for providing highly creative, fully accountable marketing solutions to a broad array of marketers.

Other names that have been given to this process include "Marketing Performance Measurement", "Marketing Performance Management", "Marketing ROI", "ROMI", and "Accountable Marketing".