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It took into account turnover rates, realistic technological progress, and resource availability.
Compensating agencies with a piece of the action is meant to strengthen the ties between them and clients as well as to help reduce account turnover.
"A structure like this can create deeper relationships by staying closer to the client," Ms. Napier said, and perhaps contribute to reducing the account turnover that bedevils the agency industry.
SWP on HANA is aimed at HR executives who want to simulate workforce models in real-time taking into account turnover, retirement, hiring and other variables.
The agency he is joining, Beber, Silverstein, has been consistently one of the best-known creative shops in the Southeast, but has had a reputation for haphazard management that led to frequent account turnover.
"I don't think that's an issue any more so than in the past," she said, citing the fact that account turnover had been particularly pronounced in 1996 and 1997 as the relationship between advertisers and agencies was deemed to be improving.
The document quoted the Price Waterhouse report as saying that account manipulation at the bank "was a full-time occupation which involved the manufacture of documentation, inflation of account turnover, concealment of funds flow, etc., and involved some 750 accounts over a 15-year period.
A recent fashion-based model of consumer choice, which is capable of generating power law distributions of sales similar to those observed in practice, takes into account turnover in the relative sales of a given set of items, as well as innovation, in the sense that entirely new items become offered for sale.