Theater owners love the recent success of early May, too.
The theater owner had his hands on the side of the table.
For theater owners, that could drive away a lot of business.
The longer a film plays, however, the better the take can be for the theater owner.
The average price for 1990 was not available, but several theater owners said prices rose.
But some theater owners are starting slowly to change their ways.
This hard line does not go over well with Chinese theater owners.
I'm not sure exactly how it all broke down between the money people and the theater owners.
But a similar message coming from a white theater owner "doesn't have the same kind of influence."
Theater owners always retain the right not to play a movie.