Each new series of Shopkins combines 140+ characters with playsets and accessories.

This is the perfect vehicle for children who want to take a trip to the beach with their Shopkins, the hugely popular collectable toys.

Shopkins offers sustainability as a toy product offering rare, and ultra rare editions.

Features include an ice cream truck and display with an umbrella so that your Shopkins can sit and enjoy their tasty treats.

The Shopkins logo consists of the motto "Once you shop...you can't stop!"

Shopkins are a collectible small doll franchise, designed, and developed by the Moose team in Melbourne, Australia.

The Shopkins franchise began as a toy line, first developed in 2014 and has expanded into web series, clothing, games, plush, food products, and other merchandise.

Each Shopkins character has a name, hobby, hang out, and BFF, intended to create an emotional bond for the collector.

As of January 2016, 51 Shopkins licensees had been signed in North America, including apparel, construction, candy, games, and bedding.

In 2014, Moose partnered with children's content producers Nelvana to create Shopkins animated content, slated for release in 2016.

For the launch of Shopkins, a series of animated Webisodes were created for the ShopkinsWorld YouTube.

Moose Toys Co-CEO Paul Solomon revealed a major entertainment company is working on a regular Shopkins cartoon series set to release in 2016.

Sandra now does videos of Baby Alive, Barbie, Family Fun Games, Shopkins, Gumball Machines, and other fun toys.

Some retailers have also taken advantage of its success as a collectible holding Shopkins swaps where duplicate Shopkins can be exchanged with other collectors for ones they are missing.

In July 2014, Moose Toys built brand awareness with their Shopkins short cartoon videos on their YouTube channel ShopkinsWorld, but it was the YouTube videos of consumers unwrapping and playing with the toy that helped catapult its success.

A number of sellers on websites including DHgate.com offer counterfeit Shopkins, which can include item pictures which have the "Shopkins" brand obscured, most likely as a way to avoid the listing being removed under intellectual property policies of the website and/or store.

He added: 'While the blockbuster licences may steal the headlines, it is exciting to see innovation throughout the list with manufacturers successfully combining this with traditional play in, for example, the IDO3D craft set, and Shopkins has become the new craze of the year, embracing all that is good about toys.'

Counterfeit Shopkins began to surface around mid-2015, including those with "Funny Sweet" on the packaging, which can refer to Shopkins in colours which Moose Toys never officially produced, such as Boo Hoo Onion being in light purple and Chee-Zee in pink.

Two factories in Yiwu producing counterfeit Shopkins toys were raided by local police in China in mid-2015, and Moose Toys stated they will take action against anyone selling counterfeit Shopkins, which included a chain of Thriftway businesses selling counterfeit Shopkins.