Gross Rating Point , GRP (Abkürzung)

They'll talk about gross rating points and frequency and impact.

Gross rating points: a term also used in broadcast; the number of impressions a media program delivers as it relates to a percentage of the population.

In a typical television advertising campaign, it takes about one thousand gross rating points (GRPs) to pound a message home.

Gross rating points (GRP)-a figure that represents 1 percent of the total audience within a specified market or geography.

Gross rating points (GRPs) are used to estimate broadcast reach and frequency from tabulations and formulas.

In 2012 StarLightSales sold approximately 40% of all TV gross rating points in Ukraine.

Target rating points (TRPs) are the gross rating points delivered by a media vehicle to a specific target audience.

Target rating points (TRPs) quantify the gross rating points achieved by an advertisement or campaign among targeted individuals within a larger population.

When reach is multiplied by average frequency a composite measure called Gross Rating Points (GRPs) is obtained.

In last year's conference finals, where some of the best series have been played in recent years, the 10 games on ESPN, ABC and TNT totaled 34.2 gross rating points.

Let's say you aired one commercial in each of four television programs (A, B, C, D), and each program has a 20 rating, resulting in a total of 80 gross rating points.

"I tell my clients, You're going to have 1,000 gross rating points behind every attack," says Frank Greer, a Democratic consultant, meaning that every household in a market would see the spot several times a night for a week.

For example, a hair dye ad campaign may buy 1000 Gross Rating Points (GRP) in the Women 25-44 universe in order to target that particular audience, rather than a demographic irrelevant to their product.

Atwater accordingly ordered a huge media buy of 1,800 gross rating points, enough to ensure that the theoretical New Hampshire television viewer would be exposed to a Bush attack ad 18 times over the final three days before the election.

MMM can also provide information on TV effectiveness at different media weight levels, as measured by Gross Rating Points (GRP) in relation to sales volume response within a time frame, be it a week or a month.

Its Hindi entertainment channel SET Sony Entertainment Television has ranked No. 2 in the genre for the last two weeks, having beaten both Colors and Zee TV with 242 gross rating points (GRPs).

Gross rating points (GRPs) or target rating points (TRPs) are chiefly used to measure the performance of TV-based advertising campaigns, and are the sum of the TVRs of each commercial spot within the campaign.