Money Talks: Europe’s luxury crown

Kategorie: Business und Finanzen
Kanal: The Economist
Datum: 18. Januar 2024, 17:51
Stufe: C1-C2 (Fortgeschrittene)


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European firms dominate the global luxury landscape, accounting for two-thirds of sales and nine of the ten most valuable luxury brands. A strong emphasis on heritage and control of the supply chain have helped ensure success. But can Europe hold on to its crown?

Hosts: Tom Lee-Devlin, Alice Fulwood and Mike Bird. Guests: Thomai Serdari, a professor of marketing at NYU Stern; and Ermenegildo Zegna, CEO and chairman of Zegna Group, an Italian luxury company.

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