BEP 85 INT - Sales: Informal Product Presentation

In today's Business English Podcast, we explore the language of presenting your products and services to potential customers in informal situations. In many countries, informal occasions - such as a friendly meal or a game of a golf - are more important to the sales process than a formal presentation. So in this podcast, we'll be studying language for presenting our products in such informal situations. In particular, we'll see how you can sell your products in relation to your customers' needs with a few soft-sell techniques.