punch line
laugh line
gag line
tag line

Its tag line is: He has always been there for her.

The ads close with the tag line "the computer is personal again."

With a tag line like this, you just know it's going to end badly.

The tag line on the box is "The one rule game for all the family".

For 500 points and the game: What is the tag line?

The tag line was "Chicken the way you like it."

There was still more to it: the tag line that he couldn't remember.

We don't find out what's being advertised until the end, when the tag line comes up.

That's the tag line for the whole movie, Failure is not an option.

When the station went national in 2008, the tag line changed to "Live the music".