charisma
personal appeal
personal magnetism

President Bush has twice made a personal appeal on his behalf.

And the personal appeals to the president may not have much of an effect, either, considering their source.

There is no personal appeal involved; you haven't any for me.

The campaign is being driven largely by the personal appeal of the politicians rather than issues.

While many places are interesting, even captivating, some seem to have a personal appeal.

The 1982 campaign started with a personal appeal to the voters who had turned him out.

But there was another appeal, more personal: the lot across the street.

It's a hope based in part on his personal appeal and industry.

It's a frankly personal appeal which one may take or leave.

"I'm making a personal appeal to some people who I want to believe have my husband with them," she said.