Finally, what of those companies that did not use "fair value" pricing?
A spokeswoman for Scudder said that the company had provisions to use "fair value" pricing when market prices were not available.
And they've been slow to switch to everyday value pricing.
Known for its value pricing, Chilean wine comes in a wide variety of whites and reds to please any palate.
"If not, when the economy improves we'll probably see value pricing again, although American might not be the carrier to bring it up."
Northwest's initiative wasn't so much a criticism of value pricing as it was an attempt to stimulate leisure traffic.
But competitors refused to go along with the plan, which American called value pricing.
Politically sensitive highway planners don't even use the T-word - they call it "value pricing."
This allowed them to offer a high quality product at value pricing.
He doesn't say maybe we made a mistake with value pricing.