Encouraging impulse purchases - the customer doesn't need to have cash with them.
They can afford for $11.99 to have an impulse purchase.
Because of the recession, record buyers aren't making as many impulse purchases.
Instead, many teachers spend their mad money on impulse purchases: school supplies.
"These are impulse purchases," he said, that often lead consumers to buy up to a larger system.
It is not the best vehicle for driving impulse purchases.
A lot of strategic marketing goes into food placement to get you to make impulse purchases and buy more.
"Movie rentals are not as much of an impulse purchase."
The American consumer had also grown older, more conservative, less given to impulse purchases.
At less than $50 the software becomes an impulse purchase for most businesses.
