Kollokation
Here's a new way to create classified advertising on the Internet.
FOR several years, Craigslist.org has been aggressively taking classified advertising from newspapers.
It said strength in national and classified advertising helped the results as did a lower cost of newsprint.
It covers classified advertising in the recruitment, real estate, automotive and general merchandise categories.
The magazine also includes classified advertising.
Knight-Ridder, which has newspaper, broadcasting and business information operations, attributed the increased earnings to strong classified advertising, good cost control and lower tax rates.
Several papers have compressed classified advertising, leaving less white space on pages.
Newspapers may lose classified advertising to websites, which are often targeted by interest instead of geography.
Thomson was the first regional press to introduce classified advertising into their titles.
Dominion Enterprises provides targeted classified advertising for dealers and private party sellers.
