A SWOT analysis can be carried out for a product, place, industry or person.
SWOT analysis is just one method of categorization and has its own weaknesses.
SWOT analysis may also be used in pre-crisis planning and preventive crisis management.
SWOT analysis may also be used in creating a recommendation during a viability study/survey.
SWOT analysis provides a snapshot of the business position at a specific point in time.
This can become more visible by doing a SWOT analysis.
It is like a SWOT analysis with structure and purpose.
There are a number of ways to do this and one way is to perform a SWOT analysis.
For more information about SWOT analysis, see our guide on how to measure performance and set targets.
This video explains how to use a SWOT analysis to help you decide on the right strategy.
