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The glamour stocks of the age saw their values plummet.

Former tech glamour stocks, if they have no earnings, will continue to lose ground.

The glamour stocks of the first Internet wave experienced even greater volatility.

Only one group of glamour stocks - the biotechnology sector - continued to shine.

Dell Computer added its name to the pile of former glamour stocks whose managers have forecast lower growth in coming months.

After years of profitability and a reputation as West Germany's glamour stock, the company has suffered recent losses.

Following Saatchi, agencies began listing on the London stock market, where they quickly became glamour stocks.

The shift away from the glamour stocks of technology, health care, Internet and telecommunications companies began last week and it simply gained momentum.

"I can't bring myself to buy glamour stocks with capitalizations in the billions but revenues in the millions," he said.

Ah-huh, glamour stocks still slipping?

"Investors become overconfident in their forecasting ability, they rush in to buy these glamour stocks, and they become overpriced."

Single-country funds, the glamour stocks of the closed-end mutual fund group, have taken investors on a dizzying downhill ride since they peaked in mid-January.

Yet more often than not, according to stock market veterans and those who study the early lives of publicly traded companies, the glamour stocks fall far short of expectations.

For that first purchase, she bought 100 shares of Genentech because it was a "glamour stock," with "all of the leading patents" in the biotech field.

Now, many managers are echoing a refrain that sounds eerily similar to the one that said investors could not go wrong with "Nifty Fifty" glamour stocks in 1972.

One was investors' renewed ardor yesterday for glamour stocks like Dell Computer, Yahoo and Lucent Technologies that were trading at valuations even their fans might call excessive.

Indeed, despite the summer selloff in many glamour stocks, these funds remain vulnerable if the market suffers additional shocks, either from rising interest rates or a significant slowdown in the economy.

"What is happening is there are very low expectations built into the price of my stocks versus very high expectations built into the prices of glamour stocks," he said.

KLP's willingness to sell itself illustrates the increasing financial difficulties facing publicly owned marketing-services agencies in Britain, where as recently as three years ago agencies were considered glamour stocks.

The Dow Jones industrial average blew past 11,000 yesterday as investors abandoned the beloved glamour stocks and elbowed their way into the shares of the most staid and unsexy of companies.

Once glamour stocks, waste companies have mostly been mediocre performers in recent years and the growing glut could prolong their problems, especially as municipalities and other major customers become more aware of the oversupply.

Among the glamour stocks, Merck fell 1 point, to 190 1/4, and Coca-Cola dipped 1/4, to 43 1/2, even though both companies reported earnings that exceeded Wall Street expectations.

Other active glamour stocks included Texaco, off 1/4, to 58; Philip Morris, up 1/8, to 38, and A.T.& T. off 5/8, to 38 3/8.

Late in the day, "pre-holiday profit taking among glamour stocks proved the market's undoing," said Robert E. Walsh, a money manager at Jenswold, King & Associates in Houston.

"NCNB has been behaving like a glamour stock," said Richard Stillinger, a bank analyst with Keefe, Bruyette & Woods, in New York.

The glamour stocks of the age saw their values plummet.

Former tech glamour stocks, if they have no earnings, will continue to lose ground.

The glamour stocks of the first Internet wave experienced even greater volatility.

Only one group of glamour stocks - the biotechnology sector - continued to shine.

Dell Computer added its name to the pile of former glamour stocks whose managers have forecast lower growth in coming months.

After years of profitability and a reputation as West Germany's glamour stock, the company has suffered recent losses.

Following Saatchi, agencies began listing on the London stock market, where they quickly became glamour stocks.

The shift away from the glamour stocks of technology, health care, Internet and telecommunications companies began last week and it simply gained momentum.

"I can't bring myself to buy glamour stocks with capitalizations in the billions but revenues in the millions," he said.

Ah-huh, glamour stocks still slipping?

"Investors become overconfident in their forecasting ability, they rush in to buy these glamour stocks, and they become overpriced."

Single-country funds, the glamour stocks of the closed-end mutual fund group, have taken investors on a dizzying downhill ride since they peaked in mid-January.

Yet more often than not, according to stock market veterans and those who study the early lives of publicly traded companies, the glamour stocks fall far short of expectations.

For that first purchase, she bought 100 shares of Genentech because it was a "glamour stock," with "all of the leading patents" in the biotech field.

Xerox, a once pre-eminent glamor stock fallen on hard times, skidded $1.25, to $5, a 52-week low, after trading as low as $4.75.

Now, many managers are echoing a refrain that sounds eerily similar to the one that said investors could not go wrong with "Nifty Fifty" glamour stocks in 1972.

One was investors' renewed ardor yesterday for glamour stocks like Dell Computer, Yahoo and Lucent Technologies that were trading at valuations even their fans might call excessive.

Indeed, despite the summer selloff in many glamour stocks, these funds remain vulnerable if the market suffers additional shocks, either from rising interest rates or a significant slowdown in the economy.

"What is happening is there are very low expectations built into the price of my stocks versus very high expectations built into the prices of glamour stocks," he said.

KLP's willingness to sell itself illustrates the increasing financial difficulties facing publicly owned marketing-services agencies in Britain, where as recently as three years ago agencies were considered glamour stocks.

The Dow Jones industrial average blew past 11,000 yesterday as investors abandoned the beloved glamour stocks and elbowed their way into the shares of the most staid and unsexy of companies.

Once glamour stocks, waste companies have mostly been mediocre performers in recent years and the growing glut could prolong their problems, especially as municipalities and other major customers become more aware of the oversupply.

Among the glamour stocks, Merck fell 1 point, to 190 1/4, and Coca-Cola dipped 1/4, to 43 1/2, even though both companies reported earnings that exceeded Wall Street expectations.

Other active glamour stocks included Texaco, off 1/4, to 58; Philip Morris, up 1/8, to 38, and A.T.& T. off 5/8, to 38 3/8.

Late in the day, "pre-holiday profit taking among glamour stocks proved the market's undoing," said Robert E. Walsh, a money manager at Jenswold, King & Associates in Houston.