Were they fearful of being left behind by a down-market trend?

"We have both been down-market companies focused on consumers and small business.

David Didio, the company president, said he was not concerned about its more recent down-market history.

"If they want to convey a down-market image," he said.

They've gone significantly down-market and done it very rapidly.

In all of this, a down-market extravagance is the prevailing style.

The man from the down-market Sun is arguing with a tall bodyguard.

It is classless but at the same time fashionably down-market.

But sales of its down-market cars were off.

It was a dream interview for the down-market tabloids.

In more down-market accommodation the concierge may ask customers if they require company.

It has been an impressive run at a magazine that was long derided as a down-market version of People.

With its down-market elegance, it's tough and a delight.

Like the down-market heiress, the readily available spirit is attempting to go upscale.

It was so down-market that many cinema chains refused to take it.

'I believe he was lost from time to time, but that of course is inevitable in a down-market operation.

His kicker: "They also have the distressing down-market habit of trying to get people emotionally involved."

Sleazy, tacky materials and down-market printing did not deter him.

"It is unfortunately viewed as a down-market drink."

Themistocles moved to the Ceramicus, a down-market part of Athens.

The tarot reading and astrology were presented by my mage at a fairly down-market level.

'Oh,' said Lucy, clearly surprised to see glossy sophistication issue from such a down-market maelstrom.

"A down-market apartment complex or a 82 C n a r m e a cheap hotel.

"We've gone too far down-market; there's too much tabloid-y reporting.

MY neighborhood was never the down-market drug bazaar of the old East Village, but it has an interesting history.

Downscale dining, though harder to find, can be more interesting.

It is important to note here that casual does not always translate into downscale.

There's nothing downscale about these wares - they can set a stylish table.

If you do your work right, you can be upscale or downscale.

I don't understand, except they view the mart as downscale.

It's a far cry from the downscale but dynamic realism of his early ideals.

Much of the neighboring space is vacant or being rented short-term for downscale stores.

They shot at a trailer park in downscale Duarte.

Moreover, the distinction between upscale and downscale is exploded.

Opponents of the town house project say mass development would only add to the downscale look of their town's business stretch.

Its menu offers heart-healthy European peasant food at downscale prices.

Psychologists have moved in on the downscale talk-show circuit like an occupying army.

"Merchants is upscale, but this will be a little bit downscale since it is the blues."

The area is a pastiche of upscale and downscale, residential and industrial.

The trick is to not appear chauvinist or downscale, which would repel media buyers.

Part of his motivation for going downscale was to make more money, Mr. Castle said.

The area, originally farmland, was generally considered downscale.

Following a familiar trajectory, though, the street was soon transformed from a downscale strip into a desirable destination.

Anyone who deems a backpack downscale has not priced one of the better brands lately.

Downscale your expectations and supercharge the results by taking five easy steps in just four areas of your life.

There is still an east-west barrier created by Broadway, with areas to the east decidedly more commercial and downscale than those to the west.

The fare was a shade downscale from what Prime could offer, but somehow it felt good to have a meal in the truck again.

First we have the repeal of the estate tax, which shifts the tax burden downscale and from the dead to the living.

"They've got this downscale competition going on: 'I have a smaller apartment than yours.

There is no shortage of "downscale" buildings.