tribal marketing

Next thing you know, we'll see tribal marketing musicians like Bon Iver continue to thrive.

Cova, B. and Cova, V. (2002), "Tribal marketing: the tribalisation of society and its impact on the conduct of marketing."

This, after all, is the era of 27-year-old billionaires, of "bottom up," "chaos theory," "complexity theory," the Internet, Nasdaq, "viral marketing," "tribal marketing," niches, fragmentation, heterogeneous globalization, the "hive mind," the "noosphere," and so on.