A brand extension is not possible, because of the great difference between office software and games.
He also insisted that it was not a brand extension, but a test.
This move is certainly good for him in terms of brand extension.
The brand extension was officially enforced on April 1, 2002.
Those were hardly the first, or last, times that marketers got brand extension wrong, making less with more, rather than the other way around.
Because a small message dissonance would cause great failure of brand extension.
In this age of constant expansion and brand extension, one question about the publication is where it goes next.
In practical cases, the failures of brand extension are at higher rate than the successes.
The consumer products are, as they say in the marketing department, a "brand extension" for Jane's.
There is a difference between brand extension and line extension.
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