profit markup

It's possible that the profit markup is quite high.

The answer lies in the profit markup.

Unlike other bicycle component manufacturers, Suntour did not charge what the market would bear, but instead charged a price that covered costs of production plus a small profit markup.

That meant a profit markup of some two thousand percent for Yau, who bought the uncut poison at a special discount from his Triad brothers in the Golden Triangle and shipped it out from Bangkok or Hong Kong.