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Oat bran made it to the big time as a health food.
"We have evidence of this happening in the past with oat bran."
The best place to find some oat bran used to be in a stable.
Just how much oat bran would you have to eat to lower your cholesterol level?
The issue is not oat bran but truth in packaging.
Now, oat bran is back, and with the blessing of the Government.
For those who like oat bran there is absolutely nothing wrong with eating it.
It may be that oat bran works only on people with high cholesterol.
I ate nothing but protein and a little oat bran.
Otherwise it was all chicken and fish plus oat bran.
But he and others said it would be difficult to duplicate oat bran's success.
So he started eating a breakfast cereal made with oat bran.
"People have really started to eat oat bran like horses.
The company tested more than 30 ingredients before oat bran was selected.
For people with relatively low cholesterol levels, eating oat bran is not necessary.
In the end, consumers felt cheated by oat bran claims.
Researchers have known for a quarter of a century that oat bran might lower cholesterol levels.
Like others across the country, he has been unable to find enough oat bran to keep his shelves filled.
Tuesday - pick up oat bran at health food store."
They gave more credit to oat bran's ability to lower cholesterol than it deserved.
"Then they tell us oat bran really doesn't reduce cholesterol.
Your body will get used to oat bran and the side effects will likely go away.
Nutritional claims seem particularly vulnerable, as in the recent rise and fall of oat bran.
Company officials said oat bran retains more moisture than other ingredients.
America's love affair with oat bran was brief but heady.