He wants it to have a decent mix of national and regional brands.
Some people may resent the arrival of another national brand.
It ended production in 1952 with the rise of national brands.
"I think they can go beyond the Bronx to become a national brand," she says.
The national brands are tapping the Internet for growth, too.
That made it possible for advertisers to create national brands.
First Choice products were typically priced between 10-15% less than the national brands.
It's hard to imagine it would be any other way for a giant national brand.
But with national brands, it's the same every single time.
Four of the 12 turkeys were national brands; the rest had been raised in the region.
