level of brand awareness

There are various levels of brand awareness that require different levels and combinations of brand recognition and recall.

Douglas L. Meyer, president of Sterling, said the products "bring the Bayer name to a new level of brand awareness and imagery."

"We have already done a pre-wave study," said Mr. Schiffman, referring to an analysis of the current level of brand awareness for the Weather Channel.

As main sponsor and team outfitters of the German Football Club Borussia Dortmund between 1997 and 1999, the company established a presence outside the fashion world, thereby increasing the level of brand awareness both in Germany and elsewhere.

The 2012 Millward Brown consumer survey revealed, for the 14th year in a row, Century 21 Real Estate LLC is the estate brand with the highest level of brand awareness as well as the most respected brand in the industry.