four Ps
four P's

It has been criticized for being little more than the four Ps with different points of emphasis.

Many businesses find it helpful to think in terms of the four Ps:

The dominant factors are usually identified as "the four Ps" - process, product, person and place.

Price is the only revenue generating element amongst the four Ps, the rest being cost centers.

This system is basically the four Ps renamed and reworded to provide a customer focus.

The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps.

Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix.

These four Ps are: Purpose; Population; Procedure and Publication.

Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product.

In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.

The four components of food marketing are often called the "four Ps" of the marketing mix because they relate to product, price, promotion, and place.

The Yacht Division attributes the success to the 'four Ps'- performance, packaging, promotion and pricing.

The marketer E. Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.

They also point out the discrepancy between the CMOs' responsibility for overall marketing returns and their limited influence over three of marketing's four Ps.

Four PS members, including Alecu Constantinescu, were each sentenced to five years in prison, while all others arrested were acquitted.

Child Justice in Canada and the Four Ps: Protection, Prosecition, Prevention, and Participation.

The four Cs Model provides a demand/customer centric version alternative to the well-known four Ps supply side model (product, price, promotion, place) of marketing management.

The Four Ps ("Points, Puzzles, Pop Quizzes, and Prizes"): Note that all point values listed below were doubled in the second round.

The structure of the instrument is based on the "four Ps": Prevention, Protection and support of victims, Prosecution of offenders and Integrated Policies.

The seven Ps is an additional marketing model that refers to the already mentioned four Ps, plus 'Physical evidence', 'People', and 'Process':

(C1)Corporation - The core of four Cs is corporation, while the core of four Ps is customers who are the targets for attacks or defenses.

Robert F. Lauterborn proposed a four Cs classification in 1993 which is a more consumer-oriented version of the four Ps that attempts to better fit the movement from mass marketing to niche marketing:

Jospin himself, hitherto a Minister of State, left the cabinet, as did five Ministers (four PS members and Brice Lalonde who had been the sole representative of Génération Ecologie).

Preventing parent-to-child transmission (the source of 90 per cent of child infections), paediatric treatment, protection and prevention - known as the 'Four Ps' - are the focus of UNICEF's response to the HIV epidemic.

It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.