Coming up with 15 or 20 product features proves to be easy.
Convenience has also become a driving force for more product features.
Manufacturer sites often have the most information about product features.
Examples of the relationship between certain product features and benefits are given in Chapter 4.
Companies should compete by offering quality services not unique product features because these are no longer possible.
Think about that the next time you try to add a new product feature or choose a vice presidential candidate.
Knowledge of product features is insufficient for sales success.
Vision system products are camera systems used on production lines to differentiate and measure multiple product features.
The equity of a brand is in its image, not its product features.
But the characters are used in ways that relate their cartoon personalities to specific product features.
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