brand perception

During March 2010, the panel was sent a questionnaire to determine attitudes towards various environmental issues and test some brand perceptions.

Taste is linked to emotional states, and so it can alter mood and brand perception.

Brands aim to have the same problem statement, industry viewpoint or brand perception shared across sources and mediums.

As such, the industry pressured the organization to develop a platform identification mark which would unify the display and focus the customer's brand perception.

Q. How do PC price wars affect brand perception?

This could be for a firm to cross- or up-sell, change brand perception or engender loyalty.

Marketers are focusing on quantitative measures, like the cost per click, as opposed to qualitative ones, like brand perception.

"Once again, it is brand perception," Mr. Toprak said.

Now it appears Samsung's brand perception is also on the rise, leaving Apple behind for the first time since the launch of the iPhone.

Universum Communications conducts annual surveys of undergraduates, graduates and diverse students to help employers better understand brand perceptions among its target audiences.

PeakBiety Branding + Advertising is an independent advertising agency focusing on brand perception.

The report offered valuable information in the aspects of economic outlook, business challenges and economic issues, personal investment, technology/office automation, brand perception, ownership of products, travel habits,etc.

In the hotel industry, while revenue management teams commonly practice overbooking, they also work to ensure that hotels are not excessively overbooked resulting in negative brand perception and loss in profit.

Because brand perception of value is the key selling proposition, Japanese manufacturers have established separate luxury brands such as Infiniti, Lexus, and Acura to compete in this segment.

One reason is that the longer duration that marketing takes to impact brand perception extends beyond the simultaneous or, at best, weeks-ahead impact of marketing on sales that these models measure.

The TLG Index of Thought Leaders is an annual ranking of individuals and groups that have shown demonstrable leadership on an issue that has influenced stakeholder opinion and brand perception.

Instead, the report said, marketers "focus on quantitative metrics like the cost per click and cost per conversion, not on more qualitative metrics like lifetime customer value and cost per shift in brand perception."

To help businesses better understand their brand perceptions, she created with Seattle-based GMI the BrandBarometer which allows brand owners to understand which aspects of their activities resonate most and least with their international target markets.

Both attractive and unattractive ads have been shown to be more memorable than ads described as ambiguously attractive, but more research is needed to determine how this translates to the overall brand perception in the eyes of the consumer and how this may impact future purchasing behavior.

This interactive workshop will introduce the key concepts of brand perception and brand value and will show how you can manage your intangible assets in order to actively build your brand, as well as how to use intellectual property in order to protect both the brand itself ... and your brand investment!