advertising environment

"The advertising environment is getting better, but not really rapidly."

"They're just about to talk to their doctor, and it's a very credible advertising environment."

The company attributed the decline to a difficult global advertising environment.

Time Warner's own properties have faced a sluggish advertising environment.

The media company said the television network was hurt by poor audience ratings and the weak advertising environment.

But the advertising environment is choppy for all magazines and the outlook uncertain.

This ought to be a fairly attractive advertising environment."

In order to secure their advertising revenues the media have to create the best possible 'advertising environment'.

High emotional bonding with a show means strong viewer involvement and audience attention, which are important indicators for the quality of the show's advertising environment.

Mr. Londoner and others were also optimistic that the soft advertising environment was changing.

He also said the broadcasting of the commercials made for an undesirable advertising environment for the company's products.

The audience grew steadily throughout the 90's and business has remained good at the weekly, especially considering the sour advertising environment.

Mr. Smith added that in this advertising environment, finding the perfect editorial pitch was tricky.

The CBS deal runs four years, so a lot depends on how the advertising environment holds up.

As advertisers push the boundaries to find new shocks, some in the industry fear, they risk polluting the entire advertising environment.

"That is very good in a soft advertising environment," Mr. Russo said.

The television-station business has been hit by a poor advertising environment and the growing power of cable television, which continues to splinter audiences.

If you launch a $100 million magazine, you're making a bet that the advertising environment will support you a few years down the road.

Prada undertook a global campaign that featured Jean's work in advertising environments, animation, and special events.

Some of the consumers saw programming that was interrupted almost entirely by 30-second commercials, the same advertising environment they would have been exposed to in 1985.

ABC has suffered from a ratings decline that is compounding the problems of a generally weak advertising environment.

Some worry that use of short television spots could spiral out of control, creating a hopelessly glutted advertising environment.

Will CBS miscalculate the 1992 advertising environment as badly as it did the 1991 market?

Analysts said the results reflected the continuing difficult advertising environment, as well as costs incurred in an effort to reduce future costs.

Hachette has suffered lately from the same poor advertising environment that has beset other magazine companies.