advertising appeal

A humorous advertising appeal was used in the domestic French market.

This rate has a certain advertising appeal, but is badly flawed.

Well first of all whether the the whole environment of selling advertising appeals.

The effects of advertising appeal on perceptions of product quality.

Much of this advertising appeals directly to children.

While the companies' advertising appeals may be pitched to athletes, 80 percent of the sporting shoes purchased are never used in play.

One company strategy to combat that trend would be to "direct advertising appeal" to those younger smokers, the plan said.

The new ads blending Cunard's rich history and past advertising appeals are based on extensive research.

His campaign concentrated heavily on black voters, directing his advertising appeal largely toward them.

Recent literature suggests that social values are reflected in a large variety of advertisements and can influence audience reactions to advertising appeals.

There would be limited viewer and advertising appeal for Japanese games on YES.

Advertising appealed to both patriotism and the concept that bras and girdles were somehow "protection".

Their passionate advertising appealing for global cooperation drew Diana, Princess of Wales to become an ardent advocate.

So the former governor has blasted Mr. Corzine's costly advertising appeals in hopes that "free media," newspapers and television, will convey his message to voters.

Yamaha's advertising appeals to its ambitions; Steinway stresses investment and prestige; Baldwin refers to its product as a child's "insurance policy."

Without a time requirement, broadcasters would have no incentive to resist the inevitable pressure to fill every time slot with shows that have the greatest advertising appeal.

Stephen Ansolabehere and Shanto Iyengar (1995) found that negative campaign advertising appeals only to partisans.

Journalists in the 1960s used "Orpington man" to designate a typical member of the lower middle class, for example as the target audience of an electoral or advertising appeal.

It was especially important that the advertising appeal across generations since Eternity is a "master brand" that is sold to men and women ages 22 to 54, said Ms. Dart.

Mr. Russell said he believed that "older customers will find this advertising appealing as well" because "the basic proposition of a shaving product designed to feel better is attractive to a man at any age."

But in an ominous sign for the long-term advertising appeal of the league, apart from those executives directly involved in marketing footwear and apparel, many others described little if any significant damage from the six-month lockout.

"Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies" Sang-Pil Han, Sharon Shavitt, Journal of Experimental Social Psychology (1994).

Advertising Appeal Small-firm lawyers may have a special appeal for advertisers: While large firms usually have only one buying department for hundreds of lawyers, every solo practitioner functions as his own purchasing manager, buying everything from stationery to legal form books.

'Commentary' by Anchor The broadcast was a "commentary" assailing the alleged advertising appeals to teen-agers by Walter Jacobson, the anchor and commentator for WBBM-TV, the CBS-owned station in Chicago.