But comparisons between the brewery trail and the wine trail have their limits.
Connecticut even has its own wine trail, marked by highway signs so visitors can stop for tastings.
The tourist who tries to follow a wine trail in Monterey quickly finds that there isn't one, really.
"It's good for the local economy," said Holbrook, who added that other businesses are welcome to join the wine trail as associate members.
Already, the four wineries have established a "wine trail" through the area for tourists, with stops at each winery.
South Africa has the wine trail and vast swathes of scenic beauty.
On to the wine trail, Ulster's highway of pleasure.
Once a small business, the wine trail has evolved into a booming tourist attraction.
By 2001, the wine trail had grown to five wineries producing more than 150,000 bottles.
Recent research shows approximately 40 percent of the visitors to the wine trail are non-local (defined as coming from at least 50 miles away).