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The magazine Campaign reckons that sales promotion agencies are outperforming every other marketing services sector.
In 1986, it established a sampling department to handles these events for manufacturers and charges for the service just as sales promotion agencies do.
Companies ought to consider employing a knowledgeable sales promotion agency, he emphasized, if they want to put teeth into their pan-European marketing.
One expert close to the company said Yamaha was likely to assign its business to one of its existing sales promotion agencies.
But a new study by Frankel & Company, the Chicago-based sales promotion agency, says no.
Her father is the vice president and creative director of DiFranza-Williamson, a New York sales promotion agency.
His father is president of Luery & Huck, a sales promotion agency in North Brunswick.
FKB said it intended to become "the leading strategically oriented sales promotion agency group in the United States."
D. L. Blair, a New York sales promotion agency that frequently oversees sweepstakes, was hired to insure its fairness.
Ira Berkowitz has become president of Beaumont-Bennett, a sales promotion agency subsidiary of Grey Advertising.
MARC continues as the sales promotion agency for Bennigan's, an account with billings estimated at $2 million to $3 million.
Mr. Iannitto, 46, is the owner of RSI Marketing, a sales promotion agency for pharmaceuticals, in New York.
He is the vice president for West Coast operations at Don Jagoda Associates Inc., a sales promotion agency in Los Angeles.
Mr. Postlethwaite argues that these laws will be difficult to change even after 1992; hence, the continuing value of sales promotion agencies with a global perspective and many local operations.
Mrs. Mannix is the supervisor of entertainment marketing at Siebel/ Mohr, a marketing and sales promotion agency in New York.
Mrs. Akers, 31, was until recently an account supervisor at TL Partnership, a marketing and sales promotion agency in Stamford, Conn.
The Council of Sales Promotion Agencies in Stamford, Conn., has named Vincent Sottosanti to the new position of executive vice president and chief operating officer.
Mrs. Hatch is an account executive at QLM Marketing, a sales promotions agency in Princeton, N.J.
"Every business, people think where they work is funny," said Danny Robinson, a 29-year-old copywriter at the Guild Group, a Pleasantville, N.Y., sales promotion agency.
The agencies will consult with siblings that handle the tasks they do not; BBDO, for instance, will collaborate with sales promotion agencies owned by Omnicom.
DiFranza Williamson Inc., a 32-year-old New York sales promotion agency, has been acquired by Ketchum Communications, a Pittsburgh-based advertising and public relations company.
Lorraine Fraser is the Managing Director of Incentive Media, a UK independent Public Relations and Marketing Sales Promotion agency having joined in 2011.
Ms. Wassong, 26, is an account executive at Alcone Sims O'Brien, a sales promotion agency in Elmsford, N.Y.
A survey conducted on behalf of the Council of Sales Promotion Agencies indicates that companies think they receive better service and attention from promotion agencies than from advertising agencies.
Jim Palumbo, 45, is president at Waylon Ad, which is affiliated with the Waylon Company, a sales promotion agency with offices in St. Louis and Cincinnati.