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They don't know what consumer reaction is going to be, so they are saying, 'I'll wait for the other guy.

The relationships may not always turn out to be fair for both parties involved based on consumer reactions.

Some in the industry say the real concern is not tradition but consumer reaction, which varies, to genetic engineering.

Most lack the know-how, and even the big ones seem to fear consumer reaction.

But some people think the consumer reaction to the current increase in gas prices will not be so strong.

Their reasons center on consumer reactions and the cost of building new facilities.

They can also be used to test consumer reaction.

Surprisingly, consumer reaction to the Amie has been strong among the general public.

Poor sales and negative consumer reaction led to the cereal being discontinued in 1989.

Not only the scientific dimension, but also the impact of consumer reaction, was simply underestimated.