perceptual map

Perceptual maps need not come from a detailed study.

Here, a subjective judgment about the correspondence can be made (see perceptual mapping).

Use these factors to construct perceptual maps and other product positioning devices.

Perceptual mapping for example, creates visual displays of the relationships between positions.

Perceptual maps can have any number of dimensions but the most common is two dimensions.

Some perceptual maps use different size circles to indicate the sales volume or market share of the various competing products.

Many perceptual maps also display consumers' ideal points.

In addition are non-conjoint products involving interviewing, perceptual mapping, and cluster analysis.

There is an assortment of statistical procedures that can be used to convert the raw data collected in a survey into a perceptual map.

In our thinking we follow the Perceptual maps of the world that we build up in our minds.

Because of these advantages, MDS is the most common technique used in perceptual mapping.

See perceptual mapping.

The first perceptual map below shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.

It usually supplements product positioning techniques like multi dimensional scaling or factor analysis and is used to create ideal vectors on perceptual maps.

Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers.

In marketing, MDS is a statistical technique for taking the preferences and perceptions of respondents and representing them on a visual grid, called perceptual maps.

Positioning is facilitated by a graphical technique called perceptual mapping, various survey techniques, and statistical techniques like multi dimensional scaling, factor analysis, conjoint analysis, and logit analysis.

What Mr. Waldie is up to is overlaying a sequence of different perceptual maps on his hometown: he lets us see it by turns through the grids of history, memoir, journalism, geology, politics, economics and anecdote.

Mapping Out Perceptions Working on the Ford campaign 12 years ago with his good friends, James Baker, Richard Cheney and Stuart Spencer, Mr. Teeter worked up a "perceptual map," a multidimensional guide to how people see the candidate on issues and traits.