institutional advertising

Corporations would be offered space on the monitors for institutional advertising.

"It's institutional advertising, like a bank," said a Catholic official.

In this instance, we altered the game plan from institutional advertising to promotional.

This successfully accomplished institutional advertising of fresh fruits and vegetables.

Even utilities' institutional advertising, which often emphasizes philanthropy, will come under scrutiny.

Corporate advertising-also known as institutional advertising; promotes the company rather than the products or services.

"It's fine to do wonderful institutional advertising," he said, "but what is going to do the job when sales and jobs are on the line?"

Private sector logos constitute institutional advertising.

-or maybe the stories had been killed because Greenhough and Brady did some institutional advertising.

Ingalls, Quinn & Johnson, Boston, will continue to handle Ocean Spray's institutional advertising.

But, he said, "it's a kind of institutional advertising," well worth the $100,000 that the gallery spent to secure and build a booth and send inventory to the fair.

The third event was the liberalization of the restrictions on advertising, which had previously permitted only institutional advertising such as the 'See a Solicitor' series of leaflets.

The task at hand is not, however, one of "image enhancement" for lawyers and the system, which some observers had suggested could be accomplished through a costly nationwide "institutional advertising" campaign or similar techniques.

Don Herbert, a television personality well known as the host of Watch Mr. Wizard, appeared as the "General Electric Progress Reporter," adding a scientific touch to the institutional advertising pitch.

A poster campaign he created on behalf of The New York Times when he headed his own agency was described in 1952 by the Museum of Modern Art "as the most artistically significant institutional advertising being done in America today."

For a good part of that Friday and on Monday, Oct. 16, "we got everyone together and discussed, because of the big market drop, whether we should pull our institutional advertising and instead tell everyone why the plunge happened and what everyone should do," Mr. Pulmeri said.