direct marketing channel

A direct marketing channel moves goods directly from manufacturer to consumer.

Channel A represents a direct marketing channel.

In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships.

"More people are ordering through direct marketing channels this year either because they're traveling and are not sure what they'll confront at airports, or because they're not traveling and need to ship gifts," said Patrick Connolly, chief marketing officer at Williams-Sonoma Inc.